PERFUME PACKAGING

The objective of this project was to understand the concept of olfactory-visual synesthesia, when the synesthete smells an odor, they perceive it as inherently colored. The odor-color synesthesia is very unique, with only 6% of people with synesthesia having visual experiences when they smell odors. We wanted to capture the essence of the "misty" mountain wood smell which evokes a visual memory from a mountain trek that evokes a sense of nostalgia from your trip to the mountains. Enjoy the smell of Old wet wood with "Manali Woods" by Synesthezia. 

Manali is a high-altitude Himalayan resort town in India’s northern Himachal Pradesh state. Set on the Beas River, it’s a gateway for trekking in Parvati Valley.