LG AIRCON FLORAL GRAPHICS
The project aimed at bringing a new dimension to the split air conditioner range of LG. It was identified that creating a floral pattern would add more interest to the products aesthetics as per Indian consumer preferences. Conceptualized dynamic surface graphics and implemented the idea with the most economic techniques available with local vendors. The beauty of the design was that the number of flowers visible kept changing as we move around the room. Thanks to a special pigment and a secret technique. The entire floral pattern was hand drawn then converted into vector format for production of transfer stickers. India Glory was mass produced from 2008 to 2011 and was the first to introduce full panel graphics on Split Air Conditioners in the Indian market. Soon after its launch it became an instant hit and a trend setter.
Studied the Floral Semantics and its implications in the Indian society. Plants with medicinal qualities came up as a good choice to explore further. Hence, the top 5 plants chosen were Plumeria, Rose, Lotus, Jasmine and Hibiscus.
Explored different styles for representing the flowers. Finally went ahead with hand drawing as it gave the most authentic look and a hand crafted feel to the artwork.
Different visual orientations were explored for composition, such as Growth, Float, Breeze and Twigs. Finally breeze was chosen as it gave the feeling of air flow from the aircon.
The entire floral pattern was hand drawn then converted into vector format for production of transfer stickers.