LG WASHING MACHINE

Washing machines prior to this design had single color top lid. The overlap design language helps create a dual tone effect thus several permutations and combinations of color and finish led to increased number of SKU's which provided consumers a wide array to choose from.

CONCEPT NOTE

My first visit to Seoul back in 2006 introduced me to the spirit of Korean Street fashion - "LAYERING". 

 

Layering is one of the best, easiest and most stylish way of sporting garments for the cold weather and warm indoors.

 

"The more layers, the more fashionable" is the motto for stylish young Korean men and women.

With Layered look in mind, the overlap design language was created for dual tone effect so that several permutations and combinations of color and finish would be possible and be fashionable.

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