It is an attempt to re-think the ergonomics of a feeding spoon. Peeling down to the heart of the (sub) conscious human behavior helped me reveal the magic of effortlessness with design, creating a comprehensible, delightful and character-full product. SPOO is perfect for both left and right-handed mothers, and it's ergonomically twisted grip keeps wrists from turning. The soft tip ensures that it is safe for tender gums of the 3+ month olds. It is an innovation for modern parents!